info@marc-de-buur.com

Privacy policy

Privacy

We have written this data protection declaration (version 22.12.2019-311137588) in order to explain to you in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 what information we collect, how we use data and what decision options you have as a visitor to this website.

Unfortunately, it is in the nature of things that these explanations sound very technical, but we tried to describe the most important things as simply and clearly as possible.

Automatic data storage

When you visit websites these days, certain information is automatically created and saved, including on this website. If you visit our website as you are now, our web server (computer on which this website is stored) automatically stores data such as

  • the address (URL) of the website accessed
  • Browser and browser version
  • the operating system used
  • the address (URL) of the previously visited page (referrer URL)
  • the host name and the IP address of the device from which it is accessed
  • Date and Time

in files (web server log files).

Usually web server log files are saved for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed in the event of illegal behavior.
The legal basis according to Article 6 Paragraph 1 f GDPR (lawfulness of processing) is that there is a legitimate interest in enabling the error-free operation of this website by recording web server log files.

Cookies

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following data protection declaration.

What exactly are cookies?

Whenever you surf the Internet, use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More specifically, they are HTTP cookies because there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically placed in the cookie folder, the „brain“ of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data from you, such as language or personal page settings. When you visit our site again, your browser transmits the „user-related“ information back to our site. Thanks to cookies, our website knows who you are and offers you your usual standard setting. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our website, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie is to be assessed individually, since each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “pests”. Cookies also cannot access information from your PC.

For example, cookie data can look like this:

  • Name: _ga
  • Expiry time: 2 years
  • Use: Differentiation of website visitors
  • Exemplary value: GA1.2.1326744211.152311137588

A browser should support the following minimum sizes:

  • A cookie should contain at least 4096 bytes
  • At least 50 cookies should be saved per domain
  • A total of at least 3000 cookies should be saved

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Strictly necessary cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are required if a user places a product in the shopping cart, then surfs on other pages and only later checks out. These cookies do not delete the shopping cart, even if the user closes his browser window.

Functional cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies also measure the loading time and behavior of the website in different browsers.

Goal-oriented cookies
Diese Cookies sorgen für eine bessere Nutzerfreundlichkeit. Beispielsweise werden eingegebene Standorte, Schriftgrößen oder Formulardaten gespeichert.

Advertising cookies
These cookies are also called targeting cookies. They serve to deliver customized advertising to the user. This can be very practical, but it can also be very annoying.

When you visit a website for the first time, you are usually asked which of these types of cookies you would like to allow. And of course this decision is also saved in a cookie.

How can I delete cookies??

You decide how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting cookies, only partially allowing or disabling them. For example, you can block third-party cookies but allow all other cookies.

If you want to determine which cookies have been saved in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. With each individual cookie you can decide whether you want to allow the cookie or not. The procedure differs depending on the browser. It is best to search for the instructions in Google with the search terms „Delete cookies Chrome“ or „Deactivate cookies Chrome“ in the case of a Chrome browser or exchange the word „Chrome“ for the name of your browser, e.g. Edge, Firefox, Safari off.

What about my data protection

The so-called „Cookie Policy“ has been in existence since 2009. This states that the storage of cookies requires the consent of the website visitor (i.e. you). However, there are still very different reactions to these guidelines within the EU countries. In Germany, the cookie guidelines were not implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the Telemedia Act (TMG). If you want to know more about cookies and do not shy away from technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments by the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Storage of personal data

Personal data that you transmit to us electronically on this website, such as name, email address, address or other personal information in the context of the transmission of a form or comments in the blog, will be collected by us together with the time and the IP address. Address used only for the specified purpose, kept safe and not passed on to third parties.

We therefore use your personal data only for communication with those visitors who expressly request contact and for the processing of the services and products offered on this website. We will not pass on your personal data without consent, but we cannot rule out that this data will be viewed in the event of illegal behavior.

If you send us personal data by e-mail – thus outside of this website – we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data unencrypted by email.

The legal basis exists after Artikel 6  Absatz 1 a DSGVO (Lawfulness of processing) in that you give us your consent to the processing of the data you have entered. You can revoke this consent at any time – an informal email is sufficient, you will find our contact details in the imprint.

Rights under the General Data Protection Regulation

According to the provisions of the GDPR, you have the following basic rights:

  • Right to rectification (Article 16 GDPR)
  • Right to erasure („right to be forgotten“) (Article 17 GDPR)
  • Right to restriction of processing (Article 18 GDPR)
  • Right to notification – notification obligation in connection with the correction or deletion of personal data or the restriction of processing (Article 19 GDPR)
  • Right to data portability (Article 20 GDPR)
  • Right to object (Article 21 GDPR)
  • Right not to be subject to a decision based solely on automated processing – including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or your data protection claims have otherwise been violated in any way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).

Evaluation of visitor behavior

In the following data protection declaration we inform you whether and how we evaluate data from your visit to this website. The data collected is usually evaluated anonymously, and we cannot conclude that you are a person based on your behavior on this website.

You can find out more about the possibilities to object to this evaluation of the visit data in the following data protection declaration.

TLS encryption with https

We use https to transfer data securely on the Internet (data protection through technology design Artikel 25 Absatz 1 DSGVO). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transfer protection by the small lock symbol in the top left of the browser and the use of the https scheme (instead of http) as part of our Internet address.

Google Maps privacy policy

We use Google Maps from Google Inc. on our website (1600 Amphitheater Parkway Mountain View, CA 94043, USA). With Google Maps we can visualize locations better and thus improve our service. By using Google Maps, data is transferred to Google and stored on the Google servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.

What is Google Maps?

Google Maps is an online map service from Google Inc. With Google Maps you can search for exact locations of cities, sights, accommodation or companies on the Internet using a PC or an app. If companies are represented on Google My Business, additional information about the company is displayed in addition to the location. In order to show the way to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the surface of the earth as a road map or as an aerial or satellite image. Thanks to the Street View images and the high quality satellite images, very precise representations are possible.

Why do we use Google Maps on our website?

All our efforts on this page aim to offer you a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. Thanks to Google Maps, you can see at a glance where we are based. The route description always shows you the best or fastest way to us. You can get directions for routes by car, public transport, on foot or by bike. For us, the provision of Google Maps is part of our customer service.

What data does Google Maps store?

In order for Google Maps to be able to offer its full service, the company must record and store data about you. This includes, among other things, the search terms entered, your IP address and the latitude and longitude coordinates. If you use the route planner function, the entered start address is also saved. However, this data storage happens on the Google Maps website. We can only inform you about it, but we cannot influence it. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google primarily uses this data to optimize its own services and to provide individual, personalized advertising for you.

The following cookie is set in your browser due to the integration of Google Maps:

  • Name: NID
  • Expiry time: after 6 months
  • Use: NID is used by Google to adapt advertisements to your Google search. With the help of cookies, Google “remembers” your most frequently entered search queries or your previous interaction with ads. So you always get tailor-made advertisements. The cookie contains a unique ID that Google uses to collect the user’s personal settings for advertising purposes.
  • Example value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ311137588

Note: We cannot guarantee the completeness of the information in the stored data. Changes to Google can never be ruled out, especially when using cookies. In order to identify the cookie NID, a separate test page was created, where only Google Maps was integrated.

How long and where is the data stored?

The Google servers are located in data centers around the world. Most of the servers are located in America. For this reason, your data is increasingly being stored in the USA. Here you can read exactly where the Google data centers are: https://www.google.com/about/datacenters/inside/locations/?hl=de

Google distributes the data on various data carriers. This means that the data can be called up more quickly and is better protected against any manipulation attempts. Each data center also has special emergency programs. For example, if there are problems with Google hardware or a natural disaster affects the servers, the data is likely to remain protected.

Google stores some data for a set period of time. For other data, Google only offers the option to delete it manually. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 or 18 months.

How can I delete my data or prevent data storage?

With the automatic deletion of location and activity data introduced in 2019, information on location determination and web / app activity – depending on your decision – is either saved for 3 or 18 months and then deleted. You can also manually delete this data from the history at any time using the Google account. If you want to completely prevent your location recording, you must pause the „Web and app activity“ section in the Google account. Click Data and Personalization, and then click the Activity Settings option. Here you can switch the activities on or off.

You can also deactivate, delete or manage individual cookies in your browser. Depending on the browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. So you can decide for each individual cookie whether you allow it or not. Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI.

If you want to learn more about Google’s data processing, we recommend the company’s own data protection declaration at https://policies.google.com/privacy?hl=de.

Google Fonts privacy policy

We use Google Fonts from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA) on our website.

You do not have to log in or enter a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts / fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you do not need to worry that your Google account information will be transmitted to Google while you are using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will take a closer look at what the data storage looks like in detail.

What are Google fonts?

Google Fonts (formerly Google Web Fonts) is an interactive directory with more than 800 fonts that Google LLC provides for free use.

Many of these fonts are released under the SIL Open Font License, while others are released under the Apache license. Both are free software licenses. So we can use them freely without paying license fees.

Why do we use Google Fonts on our website?

With Google Fonts we can use fonts on our own website and do not have to upload them to our own server. Google Fonts is an important building block to keep the quality of our website high. All Google fonts are automatically optimized for the web and this saves data volume and is a great advantage especially for use with mobile devices. When you visit our site, the small file size ensures a fast loading time. Furthermore, Google Fonts are so-called secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can partially distort texts or entire websites. Thanks to the fast content delivery network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all common browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod).

We use Google Fonts so that we can present our entire online service as nicely and consistently as possible. According to Art. 6 para. 1 f lit. F DSGVO already represents a „legitimate interest“ in the processing of personal data. In this case, „legitimate interest“ is understood to mean both legal and economic or ideal interests that are recognized by the legal system.

What data does Google store?

When you visit our website, the fonts are downloaded via a Google server. This external call transfers data to the Google server. In this way, Google also recognizes that you or your IP address is visiting our website. The Google Fonts API was developed to reduce the collection, storage and use of end-user data to what is necessary for the efficient provision of fonts. Incidentally, API stands for „Application Programming Interface“ and serves, among other things, as a data transmitter in the software area.

Google Fonts stores CSS and font requests securely with Google and is therefore protected. Google can determine the popularity of the fonts from the collected usage figures. Google publishes the results on internal analysis sites, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in the Google Fonts BigQuery database. BigQuery is a web service from Google for companies that want to move and analyze large amounts of data.

However, it should also be borne in mind that with every Google Font request, information such as IP address, language settings, screen resolution of the browser, version of the browser and name of the browser are automatically transferred to the Google server. Whether this data is also stored is not clearly ascertainable or is not clearly communicated by Google.

How long and where is the data stored?

Google stores requests for CSS assets on your servers, which are mainly located outside the EU, for a day. This enables us to use the fonts using a Google stylesheet. A stylesheet is a format template that you can use to quickly and easily, e.g. can change the design or font of a website.

The font files are saved by Google for one year. Google’s goal is to fundamentally improve the loading time of websites. If millions of websites refer to the same fonts, they are cached after the first visit and reappear immediately on all other websites visited later. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transmitted to Google when the page is called up. To be able to delete this data prematurely, you must contact Google Support at https://support.google.com/?hl=de&tid=311137588. In this case, you only prevent data storage if you do not visit our website.

Unlike other web fonts, Google allows us unrestricted access to all fonts. So we can have unlimited access to a sea of ​​fonts and get the most out of our website. You can find more about Google Fonts and other questions on https://developers.google.com/fonts/faq?tid=311137588. Although Google deals with data protection-related matters there, it does not contain any really detailed information about data storage. It is relatively difficult (almost impossible) to get really accurate information about stored data from Google.

You can also find out which data Google basically collects and what this data is used for at https://www.google.com/intl/de/policies/privacy/

Google Fonts Local Privacy Policy

We use Google Fonts from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA) on our website. We have the Google fonts locally, i.e. on our web server – not on the Google servers. As a result, there is no connection to Google servers and therefore no data transmission or storage.

What are Google fonts?

Google Fonts (formerly Google Web Fonts) is an interactive directory with more than 800 fonts that Google LLC provides for free use. With Google Fonts you could use the fonts without uploading them to your own server. However, in order to prevent any information transfer to the Google server, we downloaded the fonts to our server. In this way, we act in compliance with data protection and do not send any data to Google Fonts.

Unlike other web fonts, Google allows us unrestricted access to all fonts. So we can have unlimited access to a sea of ​​fonts and get the most out of our website. You can find more about Google Fonts and other questions on https://developers.google.com/fonts/faq?tid=311137588.

Google Analytics privacy policy

We use the analysis tracking tool Google Analytics (GA) from the American company Google LLC (1600 Amphitheater Parkway Mountain View, CA 94043, USA) on our website. Google Analytics collects data about your actions on our website. If you click on a link, for example, this action is saved in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your needs. In the following we will go into more detail about the tracking tool and, above all, inform you about which data is stored and how you can prevent this.

What is Google Analytics?

Google Analytics is a tracking tool that is used to analyze the traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. As soon as you leave our website, this data is sent to the Google Analytics server and stored there.

Google processes the data and we get reports about your user behavior. These can include the following reports:

  • Target group reports: We get to know our users better through target group reports and know more precisely who is interested in our service.
  • Ad reports: Ad reports enable us to analyze and improve our online advertising more easily.
  • Acquisition reports: Acquisition reports give us helpful information about how we can get more people excited about our service.
  • Behavior reports: Here we learn how you interact with our website. We can understand which way you travel on our site and which links you click.
  • Conversion reports: Conversion is a process in which you perform a desired action based on a marketing message. For example, if you change from a pure website visitor to a buyer or newsletter subscriber. With the help of these reports, we can learn more about how our marketing measures are received by you. This is how we want to increase our conversion rate.
  • Real-time reports: Here we always find out immediately what is happening on our website. For example, we see how many users are currently reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data show us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data help us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also help us to carry out our advertising and marketing measures more individually and more cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data does Google Analytics store?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a „returning“ user. All collected data is saved together with this user ID. It is only possible to evaluate pseudonymous user profiles in the first place.

Labels such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions that you perform on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics can be linked to third-party cookies. Google does not share Google Analytics data unless we as the website operator approve it. Exceptions may occur if required by law.

The following cookies are used by Google Analytics:

Name: _ga

Value:2.1326744211.152311137588-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it serves to differentiate between website visitors.
Expiry date: after 2 years

Name: _gid
Value:2.1687193234.152311137588-1
Purpose: The cookie also serves to differentiate between website visitors
Expiry date: after 24 hours

Name: _gat_gtag_UA_<property-id>
Value: 1
Purpose: Used to lower the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is given the name _dc_gtm_ <property-id>.
Expiry date: after 1 minute

Name: AMP_TOKEN
Value: not specified
Purpose: The cookie has a token with which a user ID can be retrieved from the AMP client ID service. Other possible values ​​indicate a deregistration, a request or an error.
Expiration date: after 30 seconds up to a year

Name: __utma
Value:1564498958.1564498958.1564498958.1
Purpose: With this cookie you can track your behavior on the website and measure its performance. The cookie is updated every time information is sent to Google Analytics.
Expiry date: after 2 years

Name: __utmt
Value: 1
Verwendungszweck: Like _gat_gtag_UA_ <property-id>, the cookie is used to throttle the request rate.
Expiry date: after 10 minutes

Name: __utmb
Value:3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry date: after 30 minutes

Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only saved until you close the browser.
Expiry date: After closing the browser

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic on our website. This means that the cookie stores where you came to our website from. This could have been another page or an advertisement.
Expiry date: after 6 months

Name: __utmv
Value: not specified
Purpose: The cookie is used to store user-defined user data. It is updated whenever information is sent to Google Analytics.
Expiry date: after 2 years

Note: This list cannot claim to be complete, since Google always changes the choice of its cookies.

Here we show you an overview of the most important data that is collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly those areas that you click on. This is how we get information about where you are on our site.

Session duration: Google refers to the time you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate (English bouncer rate): There is talk of a bounce if you only view one page on our website and then leave our website.

Account creation: If you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.

Location: The country and your approximate location can be determined via the IP address. This process is also known as IP location determination.

Technical information: The technical information includes, among other things, your browser type, your Internet provider or your screen resolution.

Source of origin: Google Analytics or we are of course also interested in which website or which advertising you came to our site.

Other data include contact details, any ratings, playing media (e.g. if you play a video on our site), sharing content via social media or adding to your favorites. The list has no claim to completeness and is only used for a general orientation of data storage by Google Analytics.

How long and where is the data stored?

Google has spread your servers around the world. Most servers are located in America and therefore your data is mostly stored on American servers. Here you can read exactly where the Google data centers are: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed on various physical data carriers. This has the advantage that the data can be called up more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.

Google Analytics has a standard retention period of 26 months for your user data. Then your user data will be deleted. However, we have the option of choosing the retention period for user data. We have five options:

  • Deletion after 14 months
  • Deletion after 26 months
  • Deletion after 38 months
  • Deletion after 50 months
  • No automatic deletion

When the specified period has expired, the data is deleted once a month. This retention period applies to your data, which are linked to cookies, user identification and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are saved independently of user data. Aggregated data is a combination of individual data into a larger unit.

How can I delete my data or prevent data storage?

According to data protection law of the European Union, you have the right to receive information about your data, to update it, to delete it or to restrict it. You can prevent Google Analytics from using your data by using the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js). You can download and install the browser add-on from https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only disables data collection by Google Analytics.

If you want to deactivate, delete or manage cookies (regardless of Google Analytics), there is a separate instruction for each browser:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311137588. We hope we were able to provide you with the most important information about data processing from Google Analytics. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.

Google Analytics add-on for data processing

We have concluded a direct customer contract for the use of Google Analytics with Google by accepting the “Addition to data processing” in Google Analytics.

You can find out more about the add-on for data processing for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

Google Analytics Google Signals privacy policy

We have activated the Google signals in Google Analytics. The existing Google Analytics functions (advertising reports, remarketing, cross-device reports and reports on interests and demographic characteristics) are updated in order to receive summarized and anonymized data from you, provided that you have allowed personalized ads in your Google account.

The special thing about it is that it is a cross-device tracking. This means that your data can be analyzed across devices. By activating Google signals, data is collected and linked to the Google account. For example, Google can recognize when you view a product on our website using a smartphone and only later buy the product using a laptop. Thanks to the activation of Google signals, we can start cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.

In Google Analytics, further visitor data such as location, search history, YouTube history and data about your actions on our website are recorded by the Google signals. This will give Google better advertising reports and more useful information about your interests and demographics. This includes your age, which language you speak, where you live or which gender you belong to. In addition, there are also social criteria such as your job, your marital status or your income. All of these features help Google Analytics to define groups of people or target groups.

The reports also help us to better assess your behavior, your wishes and interests. This enables us to optimize and adapt our services and products for you. By default, this data expires after 26 months. Please note that this data collection only takes place if you have allowed personalized advertising in your Google account. It is always summarized and anonymous data and never data of individual persons. You can manage or delete this data in your Google account.

Facebook Pixel Privacy Policy

We use the Facebook pixel from Facebook on our website. We have implemented a code for this on our website. The Facebook pixel is a section of JavaScript code that loads a collection of functions with which Facebook can track your user actions if you came to our website via Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data from your Facebook account. Then Facebook deletes this data. The data we collect is anonymous and cannot be viewed by us and can only be used in the context of advertising. If you are a Facebook user yourself and logged in, a visit to our website is automatically assigned to your Facebook user account.

We only want to show our services and products to people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. In this way, Facebook users (if they have allowed personalized advertising) can see suitable advertising. Facebook also uses the data collected for analysis purposes and its own advertisements.

In the following, we will show you the cookies that were placed on a test page by integrating Facebook pixels. Please note that these are only example cookies. Different cookies are set depending on the interaction on our website.

Name: _fbp
Value: fb.1.1568287647279.257405483-6311137588-7
Purpose: This cookie uses Facebook to display advertising products.
Expiry date: after 3 months

Name: fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf…1.0.Bdeiuf.
Purpose: This cookie is used so that Facebook Pixel works properly.
Expiry date: after 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062311137588-3
Value: Author’s name
Purpose: This cookie stores the text and the name of a user who, for example, leaves a comment.
Expiry date: after 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https%3A%2F%2Fwww.testseite…%2F (URL des Autors)
Purpose: This cookie stores the URL of the website that the user enters in a text field on our website.
Expiry date: after 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: Email address of the author
Purpose: This cookie saves the email address of the user if he has made it known on the website.
Expiry date: after 12 months

Anmerkung: Die oben genannten Cookies beziehen sich auf ein individuelles Userverhalten. Speziell bei der Verwendung von Cookies sind Veränderungen bei Facebook nie auszuschließen.

If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen/. If you are not a Facebook user, you can basically manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/. There you have the option to deactivate or activate providers.

If you want to learn more about Facebook’s data protection, we recommend that you consult the company’s own data guidelines https://www.facebook.com/policy.php.

Facebook automatic extended comparison data protection declaration

We have also activated the automatic advanced matching as part of the Facebook pixel function. This function of the pixel enables us to send hashed emails, names, gender, city, state, postal code and date of birth or telephone number to Facebook as additional information, provided that you have provided us with this data. This activation enables us to adapt advertising campaigns on Facebook even more precisely to people who are interested in our services or products.

Google Tag Manager privacy policy

For our website we use the Google Tag Manager from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA). This tag manager is one of many helpful marketing products from Google. Using Google Tag Manager, we can centrally install and manage code sections from various tracking tools that we use on our website.

In this data protection declaration we want to explain in more detail what Google Tag Manager does, why we use it and in what form data is processed.

What is Google Tag Manager?

The Google Tag Manager is an organization tool with which we can integrate and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. For this, sections of JavaScript code are used in the source code of our page. The tags often come from internal Google products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags perform different tasks. You can collect browser data, feed marketing tools with data, integrate buttons, set cookies and also track users across multiple websites.

Why do we use Google Tag Manager for our website?

As the saying goes: Organization is half the battle! And of course this also applies to the maintenance of our website. In order to make our website as good as possible for you and all people who are interested in our products and services, we need various tracking tools such as Google Analytics. The data collected from these tools show us what interests you the most, where we can improve our services and who we should show our offers to. And for this tracking to work, we need to embed corresponding JavaScript codes in our website. In principle, we could incorporate each code section of the individual tracking tools into our source code separately. However, this takes a lot of time and it is easy to lose track. That’s why we use Google Tag Manager. We can easily install the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to-use user interface and you do not need any programming knowledge. This is how we manage to keep order in our day jungle.

What data does Google Tag Manager store?

The Tag Manager itself is a domain that does not set cookies and does not save any data. It acts as a mere „administrator“ of the implemented tags. The data capture the individual tags of the different web analysis tools. The data is passed through to the individual tracking tools in Google Tag Manager and is not saved.

However, the situation is very different with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior are usually collected, saved and processed with the help of cookies. For this purpose, please read our data protection texts on the individual analysis and tracking tools that we use on our website.

In the account settings of the Tag Manager, we have allowed Google to allow Google to receive anonymized data from us. However, this is only about the use and use of our Tag Manager and not about your data that is saved via the code sections. We enable Google and others to receive selected data anonymously. We therefore consent to the anonymous disclosure of our website data. Despite extensive research, we were unable to find out exactly which summarized and anonymous data were forwarded. In any case, Google deletes all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking compares your own results with those of your competitors. Processes can be optimized based on the information collected.

How long and where is the data stored?

If Google stores data, then this data is stored on its own Google servers. The servers are spread all over the world. Most are in America. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can read exactly where the Google servers are.

How long the individual tracking tools store your data can be found in our individual data protection texts for the individual tools.

How can I delete my data or prevent data storage?

The Google Tag Manager itself does not set cookies, but manages tags from various tracking websites. In our data protection texts for the individual tracking tools, you will find detailed information on how you can delete or manage your data. Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311137588. If you want to learn more about Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html.

Newsletter data protection declaration

When you sign up for our newsletter, you submit the above-mentioned personal data and give us the right to contact you by email. We use the data stored as part of the registration for the newsletter exclusively for our newsletter and do not pass it on.

If you unsubscribe from the newsletter – you will find the link for this at the bottom of every newsletter – we will delete all data that was saved when you subscribed to the newsletter.

Google AdSense privacy policy

We use Google AdSense, the advertising program of Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA) on this website. With Google AdSense we can display advertisements on this website that fit our topic. We offer you advertisements that ideally represent real added value for you. In the course of this data protection declaration via Google AdSense, we explain to you why we use Google AdSense on our website, which data is processed and stored by you and how you can prevent this data storage.

The legal basis for the use of Google AdSense is Article 6 (1) f (lawfulness of processing), because there is a legitimate interest to carry out targeted advertising measures.

What is Google AdSense?

Google AdSense has been around since 2003 and is an advertising program from Google. In contrast to Google Ads (formerly: Google AdWords), you cannot advertise yourself. Ads are displayed on websites such as ours via Google AdSense. The biggest advantage of this advertising service compared to some others is that Google AdSense only shows you ads that match our content. Google has its own algorithm that calculates which advertisements you will see. Of course, we only want to offer you advertising that interests you and offers you added value. Google uses your interests or user behavior and our offer to check which advertisements are suitable for our website and for our users. At this point we would like to mention that we are therefore not responsible for the selection of advertisements. With our website, we only offer advertising space. Google selects the advertisements displayed. Since August 2013, the ads have also been adapted to the respective user interface. That means, whether you visit our website from your smartphone, PC or laptop, the ads adapt to your device.

Why do we use Google AdSense on our website?

Operating a high quality website requires a lot of dedication and effort. Basically, we’re never done working on our website. We always try to maintain our site and keep it as up to date as possible. Of course, we also want to achieve economic success with this work. That’s why we chose ads as a source of income. The most important thing for us, however, is not to disturb your visit to our website with these ads. With the help of Google AdSense, you will only be offered advertisements that fit our topics and interests.

Similar to Google indexing for a website, a bot examines the corresponding content and offers on our website. Then the content of the advertisements is adjusted and presented on the website. In addition to the content overlap between the ad and the website, AdSense also supports interest-based targeting. This means that Google also uses your data to offer advertising tailored to you. This way you receive advertising that ideally offers you real added value and we have a higher chance of earning a little something.

What data does Google AdSense store?

Among other things, cookies are used so that Google AdSense can display tailor-made advertising that is tailored to you. Cookies are small text files that store certain information on your computer.

In AdSense, cookies should enable better advertising. The cookies do not contain any personally identifiable data. However, it should be noted that Google considers data such as “pseudonymous cookie IDs” (name or other identification feature to be replaced by a pseudonym) or IP addresses as non-personally identifiable information. Within the framework of the GDPR, however, this data can be considered personal data. Google AdSense sends a cookie to the browser after every impression (this is always the case when you see an ad), every click and every other activity that leads to a call to the Google AdSense server. If the browser accepts the cookie, it will be saved there.

Third-party providers may place and read cookies in your browser as part of AdSense or use web beacons to store data that they receive when the ad is displayed on the website. Web beacons are small graphics that enable log file recording and log file analysis. This analysis enables a statistical evaluation for online marketing.

Google can use these cookies to collect certain information about your user behavior on our website. These include:

  • Information on how to deal with an ad (clicks, impressions, mouse movements)
  • Information on whether an advertisement has already appeared in your browser at an earlier point in time. This data helps prevent you from seeing an ad more often.

Google analyzes and evaluates the data on the advertising material displayed and your IP address. Google primarily uses the data to measure the effectiveness of an ad and to improve the advertising offer. This data is not linked to any personal data that Google may have about you via other Google services.

In the following, we present cookies that Google AdSense uses for tracking purposes. Here we refer to a test website that only has Google AdSense installed:

  • Name: uid
  • Expiry time: after 2 months
  • Use: The cookie is saved under the domain adform.net. It provides a clearly assigned, machine-generated user ID and collects data about the activity on our website.
  • Example value: 891269189311137588
  • Name: C
  • Expiry time: after 1 month
  • Use: This cookie identifies whether your browser accepts cookies. The cookie is saved under the domain track.adform.net.
  • Example value: 1
  • Name: cid
  • Expiry time: after 2 months
  • Use: This cookie is stored under the domain track.adform.net, stands for Client ID and is used to improve advertising for you. It can deliver more relevant advertising to the visitor and help improve reports on campaign performance.
  • Example value: 8912691894970695056,0,0,0,0
  • Name: IDE
  • Expiry time: after 1 month
  • Use: The cookie is saved under the domain doubkeklick.net. It is used to register your actions after the advertisement or after clicking the advertisement. This allows you to measure how well an advertisement is received by our visitors.
  • Example value: zOtj4TWxwbFDjaATZ2TzNaQmxrU311137588
  • Name: test_cookie
  • Expiry time: after 1 month
  • Use: You can use the „test_cookies“ to check whether your browser supports cookies at all. The cookie is saved under the domain doubkeklick.net.
  • Example value: no information
  • Name: CT592996
  • Expiry time: after one hour
  • Use: Will be saved under the domain adform.net. The cookie is set as soon as you click on an advertisement. We were unable to find out more detailed information about the use of this cookie.
  • Example value: 733366

Note: This list cannot claim to be complete, as experience has shown that Google constantly changes the choice of cookies.

How long and where is the data stored?

Google records your IP address and various activities that you carry out on the website. Cookies store this information about the interactions on our website. According to Google, the company securely collects and stores the information provided on its in-house Google servers in the United States.

If you do not have a Google account or are not logged in, Google usually saves the data collected on your browser with a unique identifier (ID). The unique IDs stored in cookies are used, for example, to guarantee personalized advertising. If you are logged in to a Google account, Google can also collect personal data.

You can delete some of the data that Google stores at any time (see next section). A lot of information stored in cookies is automatically deleted after a certain time. However, there is also data that Google stores for a longer period of time. This is the case when Google has to store certain data for an indefinite, longer period of time due to economic or legal necessities.

How can I delete my data or prevent data storage?

You always have the option of deleting or deactivating cookies that are on your computer. Exactly how this works depends on your browser.

Here are the instructions on how to manage cookies in your browser:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. With each individual cookie you can decide whether you want to allow the cookie or not. By downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996, all „advertising cookies“ are also deactivated. Keep in mind that by deactivating these cookies you do not prevent the advertisements, but only the personalized advertisements.

If you have a Google account, you can deactivate personalized advertising on the website https://adssettings.google.com/authenticated. Here, too, you will continue to see ads, but these are no longer adapted to your interests. Nevertheless, the ads are displayed based on a few factors such as your location (derived from your IP address), the browser type and the search terms used.

You can find out which data Google basically collects and what they use this data for at https://www.google.com/intl/de/policies/privacy/.

Google Ads (Google AdWords) conversion tracking data protection declaration

As an online marketing measure, we use Google Ads (formerly Google AdWords) to advertise our products, offers and services. We want to draw more people’s attention to the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use the conversion tracking of Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”) on our website. With the help of this free tracking tool, we can adapt our advertising offer to your interests and needs much better. In the following article, we want to go into more detail about why we use conversion tracking, what data is stored and how you can prevent this data storage.

The legal basis for the use of Google Ads Conversion Tracking is Article 6 (1) f (lawfulness of processing), because there is a legitimate interest to carry out targeted advertising measures.

What is Google Ads Conversion Tracking?

Google Ads (formerly Google AdWords) is the in-house online advertising system from Google LLC. We can create online ads through Google Ads to bring interested people closer to our products or services. We are convinced of the quality of our offer and want that as many people as possible get to know our website. In the online area, Google Ads offers the best platform for this. Of course, we also want to get a precise overview of the cost-benefit factor of our promotions. That is why we use the Google Ads conversion tracking tool.

But what is a conversion? A conversion occurs when you change from a purely interested website visitor to an acting visitor. This happens whenever you click on our ad and then take another action, such as visiting our website. With the Google conversion tracking tool, we record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are being bought, services are being used, or whether users have signed up for our newsletter.

Why do we use Google Ads Conversion Tracking on our website?

We use Google Ads to draw attention to our offer on other websites. The aim is that our advertising campaigns really only reach those people who are interested in our products and offers. With the conversion tracking tool we see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device or in a browser and then convert. This data enables us to calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. We can also use the data obtained to make our website more interesting for you and adapt our advertising offer even more individually to your needs.

What data is saved with Google Ads Conversion Tracking?

We have integrated a conversion tracking tag or code snippet on our website in order to better analyze certain user actions. If you now click on one of our Google Ads ads, the „Conversion“ cookie from a Google domain is stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.

Here are the data of the most important cookies for Google’s conversion tracking:

Name: Conversion
Expiry time: after 3 months
Example value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ311137588

Name: _gac
Expiry time: after 3 months
Example value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE

Note: The _gac cookie only appears in connection with Google Analytics. The list above does not claim to be complete, since Google always uses other cookies for analytical evaluation.

As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you are surfing on our website and the cookie has not yet expired, we and Google recognize that you have found us through our Google Ads ad. The cookie is read out and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. The conversion tracking of Google Ads can be refined and improved with the help of Google Analytics. For advertisements that Google displays in various places on the web, cookies with the name “__gads” or “_gac” may be set under our domain. Since September 2017, various campaign information from analytics.js has been saved with the _gac cookie. The cookie stores this data as soon as you access one of our pages for which the automatic tagging of Google Ads has been set up. In contrast to cookies that are set for Google domains, Google can only read these conversion cookies if you are on our website. We do not collect and receive any personal data. We get a report from Google with statistical evaluations. For example, we find out the total number of users who clicked on our ad and see how well which advertising measure was received.

How long and where is the data stored?

At this point, we would like to point out that we have no influence on how Google uses the data collected through the conversion tracking tool. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies with the names „Conversion“ and „_gac“ (which is used in conjunction with Google Analytics) have an expiry date of 3 months.

How can I delete my data or prevent data storage?

You have the option of not participating in Google Ads conversion tracking. If you deactivate the Google Conversion Tracking cookie via your browser, you will block the conversion tracking. In this case, you will not be considered in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. This works a little differently for every browser. Here are the instructions on how to manage cookies in your browser:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. With each individual cookie you can decide whether you want to allow the cookie or not. By downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996 advertising cookies“ are also deactivated. Keep in mind that by deactivating these cookies you do not prevent the advertisements, but only the personalized advertisements.


Through the certification for the American-European data protection agreement “Privacy Shield”, the American company Google LLC must comply with the data protection laws applicable in the EU. If you would like to find out more about data protection at Google, we recommend Google’s general data protection declaration: https://policies.google.com/privacy?hl=de.

Embedded social media elements privacy policy

We integrate elements of social media services on our website to display images, videos and texts.
By visiting pages that represent these elements, data is transferred from your browser to the respective social media service and stored there. We have no access to this data.
The following links lead you to the pages of the respective social media services where it is explained how they handle your data:

Facebook privacy policy

We use selected Facebook tools from Facebook on our website. Facebook is a social media network of Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2 Ireland. With these tools, we can offer you and people who are interested in our products and services the best possible offer. Below we give an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.

What are Facebook tools?

In addition to many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. However, since the term is hardly known, we decided to only call it Facebook tools. These include:

  • Facebook Pixel
  • social plug-ins (such as the „Like“ or „Share“ button)
  • Facebook login
  • Account kit
  • APIs (programming interface)
  • SDKs (collection of programming tools)
  • Platform integrations
  • plugins
  • codes
  • specifications
  • documentaries
  • Technologies and services

Through these tools, Facebook extends services and has the option of receiving information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads) we can reach exactly these people. However, Facebook needs information about people’s wishes and needs so that suitable advertising can be shown to users. The company is provided with information about user behavior (and contact details) on our website. As a result, Facebook collects better user data and can show interested people the right advertising about our products or services. The tools thus enable tailor-made advertising campaigns on Facebook.

Facebook calls data about your behavior on our website „event data“. These are also used for measurement and analysis services. Facebook can thus create “campaign reports” on our behalf regarding the effectiveness of our advertising campaigns. Furthermore, we get a better insight into how you use our services, website or products through analyzes. This enables us to optimize your user experience on our website with some of these tools. For example, you can use the social plug-ins to share content on our site directly on Facebook.

What data is saved by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.

Facebook uses this information to compare the data with your own data (if you are a Facebook member). So-called hashing occurs before customer data is transmitted to Facebook. This means that any data record of any size is transformed into a character string. This also serves to encrypt data.

In addition to the contact details, „event data“ are also transmitted. “Event data” means the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. „Event data“ can also be linked to contact data. This allows Facebook to offer better personalized advertising. After the matching process mentioned above, Facebook deletes the contact details.

In order to be able to deliver advertisements in an optimized manner, Facebook only uses the event data if it has been combined with other data (which was collected in another way by Facebook). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transmitted to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different numbers of cookies are created in your browser. In the descriptions of the individual Facebook tools, we take a closer look at individual Facebook cookies. You can also find general information on the use of Facebook cookies on https://www.facebook.com/policies/cookies.

How long and where is the data stored?

Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where your data is stored. However, customer data will be deleted within 48 hours after it has been compared with your own user data.

How can I delete my data or prevent data storage?

In accordance with the General Data Protection Regulation, you have the right to information, correction, portability and deletion of your data.

The data will only be completely deleted if you completely delete your Facebook account. Here’s how to delete your Facebook account:

1) Click on Settings on the right side of Facebook.

2) Then click on „Your Facebook information“ in the left column.

3) Now click “Deactivation and Deletion”.

4) Now select „Delete account“ and then click on „Next and delete account“

5) Now enter your password, click on „Next“ and then on „Delete account“

The data that Facebook receives via our site is stored, among other things, using cookies (e.g. for social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on the browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: delete, activate and manage cookies in Chrome

SSafari: Manage cookies and website data with Safari

Firefox: delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. So you can decide for each individual cookie whether you allow it or not.

Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We hope we have brought you the most important information about the use and data processing through the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend the data guidelines https://www.facebook.com/about/privacy/update.

Facebook social plug-ins privacy policy

So-called social plug-ins from Facebook Inc. are installed on our website. You can recognize these buttons by the classic Facebook logo, such as the „Like“ button (hand with thumb raised) or by a clear „Facebook plug-in“ label. A social plug-in is a small part of Facebook that is integrated into our page. Each plug-in has its own function. The most used functions are the well-known “Like” and “Share” buttons.

Facebook offers the following social plug-ins:

  • „Save“ button
  • Like button, share, send and quote
  • Pages plug-in
  • Comments
  • Messenger plug-in
  • Embedded posts and video player
  • Groups plug-in

At https://developers.facebook.com/docs/plugins

you can find more information on how the individual plug-ins are used. We use the social plug-ins on the one hand to offer you a better user experience on our site, and on the other hand because Facebook can optimize our advertisements. If you have a Facebook account or have already visited facebook.com, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our website or interact with social plug-ins (e.g. the „Like“ button). The information received will be deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, which website you have visited, the date, time and other information relating to your browser. In order to prevent Facebook from collecting a lot of data during your visit to our website and connecting it to Facebook data, you must log out of Facebook while visiting the website. If you are not logged in to Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit can be transmitted to Facebook. We would like to expressly point out that we do not know the exact content of the data exactly. However, based on our current state of knowledge, we try to inform you as best we can about data processing. How Facebook uses the data can also be found in the company’s data policy at

 https://www.facebook.com/about/privacy/update.

The following cookies are set in your browser at least when you visit a website with social plug-ins from Facebook:

Name: dpr
Value: no information
Purpose: This cookie is used so that the social plug-ins on our website work.
Expiration date: after the session ends

Name: fr
Value: 0jieyh4311137588c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: The cookie is also necessary for the plug-ins to function properly.
Expiration date: after 3 months

Note: These cookies were set after a test, even if you are not a Facebook member.

If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can basically manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/. There you have the option to deactivate or activate providers.

If you want to learn more about Facebook’s data protection, we recommend that you consult the company’s own data guidelines https://www.facebook.com/policy.php.

Facebook login privacy policy

We have integrated the practical Facebook login on our website. So you can easily log in to us with your Facebook account without having to create another user account. If you decide to register via the Facebook login, you will be redirected to the social media network Facebook. You can log in there using your Facebook user data. This login procedure saves data about you and your user behavior and transmits it to Facebook.

Facebook uses various cookies to save the data. In the following, we will show you the most important cookies that are set in your browser or already exist when you log in to our page using the Facebook login:

Name: fr
Value: 0jieyh4c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: This cookie is used so that the social plugin on our website works as well as possible.
Expiry date: after 3 months

Name: datr
Value: 4Jh7XUA2311137588SEmPsSfzCOO4JFFl
Purpose: Facebook sets the “datr” cookie when a web browser accesses facebook.com, and the cookie helps to identify login activities and protect users.
Expiry date: after 2 years

Name: _js_datr
Value: deleted
Purpose: This session cookie is used by Facebook for tracking purposes, even if you do not have a Facebook account or are logged out.
Expiration date: after the session ends

Note: The cookies listed are only a small selection of the cookies that are available to Facebook. Other cookies include _ fbp, sb or wd. A complete list is not possible because Facebook has a large number of cookies and uses them variably.

The Facebook login offers you on the one hand a quick and easy registration process, on the other hand we have the possibility to share data with Facebook. This enables us to better adapt our offer and our promotions to your interests and needs. Data that we receive from Facebook in this way is public data such as

  • Your Facebook name
  • Your profile picture
  • a stored email address
  • Friend lists
  • Button information (e.g. „Like“ button)
  • Birthday date
  • language
  • place of residence

In return, we provide Facebook with information about your activities on our website. This includes, among other things, information about the device you use, which subpages you visit from us or which products you have purchased from us.

By using Facebook login you consent to data processing. You can revoke this agreement at any time. If you would like more information about data processing by Facebook, we recommend the Facebook data protection declaration at https://de-de.facebook.com/policy.php.

If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.

Instagram privacy policy

We have integrated Instagram functions on our website. Instagram is a social media platform of Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This enables us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit websites on our website that have an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data will thus be processed across all Facebook companies.

In the following we want to give you a closer look at why Instagram collects data, what data it is and how you can largely control data processing. Since Instagram is part of Facebook Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines themselves on the other.

What is Instagram?

Instagram is one of the best known social media networks worldwide. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to „Insta“ (as many of the users call the platform casually), edit them with various filters and also spread them on other social networks. And if you don’t want to be active yourself, you can only follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really gone through the roof in recent years. And of course we also reacted to this boom. We want you to feel as comfortable as possible on our website. That is why a varied preparation of our content is a matter of course for us. Thanks to the embedded Instagram functions, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful for personalized advertising on Facebook. This means that our ads only get people who are really interested in our products or services.

Instagram also uses the data collected for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not personally identify you.

What data does Instagram store?

If you come across one of our pages that has built-in Instagram functions (such as Instagram images or plug-ins), your browser automatically connects to the Instagram servers. Data is sent to Instagram, stored and processed. Regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements that you see and how you use our offer. The date and time of your interaction with Instagram are also saved. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook differentiates between customer data and event data. We assume that this is exactly the case with Instagram. Customer data are, for example, name, address, telephone number and IP address. It is important to mention that this customer data is only transmitted to Instagram if it has been “hashed” beforehand. Hashing means that a data record is transformed into a character string. This allows you to encrypt the contact details. In addition, the „event data“ mentioned above are also transmitted. “Event data” means Facebook – and consequently Instagram – data about your user behavior. It can also happen that contact details are combined with event data. The contact details collected are compared with the data that Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing on Instagram works the same way as on Facebook. This means: if you have an Instagram account or have visited www.instagram.com, Instagram has at least set a cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data will be deleted or anonymized after 90 days at the latest (after reconciliation). Although we have worked intensively with Instagram’s data processing, we cannot say exactly what data Instagram collects and stores. Below we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an insta picture). In our test, we assume that you do not have an Instagram account. If you are logged in to Instagram, of course significantly more cookies will be set in your browser. These cookies were used in our test:

Name: csrftoken
Value: “”
Purpose: It is very likely that this cookie will be set for security reasons to prevent falsification of requests. However, we could not find out more precisely.
Expiry date: after one year

Name: mid
Value: “”
Purpose: Instagram sets this cookie to optimize its own services and offers in and outside of Instagram. The cookie specifies a unique user ID.
Expiration date: after the end of the session

Name: fbsr_311137588124024
Value: no information
Purpose: This cookie saves the login request for users of the Instagram app.
Expiration date: after the end of the session

Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiration date: after the end of the session

Name: urlgen
Value: “{\”194.96.75.33\”: 1901}:1iEtYv:Y833k2_UjKvXgYe311137588”
Purpose: This cookie is used for the marketing purposes of Instagram.
Expiration date: after the end of the session

Note: We cannot make any claim to completeness here. Which cookies are set in individual cases depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information received between the Facebook companies with external partners and with people you connect with worldwide. Data processing is carried out in compliance with our own data guidelines. Your data is distributed on Facebook servers all over the world, among other things for security reasons. Most of these servers are located in the United States.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.

Here’s how to delete your Instagram account:

First, open the Instagram app. Go down on your profile page and click on „Help“. Now you come to the company’s website. On the website, click „Manage Account“ and then „Delete Your Account“.

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and is therefore not deleted.

As mentioned above, Instagram primarily stores your data via cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, the administration always works a little differently. Here we show you the instructions of the most important browsers.

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not. Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures correct data transmission between the USA and the European Union. You can find out more at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We have tried to give you the most important information about data processing by Instagram.

 On https://help.instagram.com/519522125107875 you can take a closer look at Instagram’s data guidelines.

YouTube privacy policy

We have installed YouTube videos on our website. So we can present you interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google LLC since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page on our website that has a YouTube video embedded, your browser automatically connects to the YouTube or Google servers. Different data are transferred (depending on the settings). Google is responsible for all data processing and therefore Google’s data protection also applies.

In the following we want to explain in more detail which data is processed, why we have integrated YouTube videos and how you can manage or delete your data.

What is YouTube?

On YouTube, users can watch, rate, comment on and upload videos for free. Over the past few years, YouTube has become one of the most important social media channels worldwide. In order for us to be able to display videos on our website, YouTube provides a code snippet that we have installed on our website.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course, interesting videos should not be missing. With the help of our embedded videos, we provide you with other helpful content in addition to our texts and images. In addition, our website is easier to find on the Google search engine thanks to the embedded videos. Even if we place advertisements via Google Ads, thanks to the data collected, Google can really only show these ads to people who are interested in our offers.

What data does YouTube store?

As soon as you visit one of our pages that has a YouTube video installed, YouTube at least sets a cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your Internet provider. Other data can include contact details, any ratings, content sharing via social media or adding to your favorites on YouTube.

If you are not logged into a Google account or a YouTube account, Google stores data with a unique identifier that is linked to your device, browser or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be saved because fewer cookies are set.

In the following list we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a registered YouTube account. On the other hand, we show cookies that are set with a registered account. The list cannot claim to be complete, because the user data always depend on the interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y
Purpose: This cookie registers a unique ID to store statistics of the video viewed.
Expiration date: after the session ends

Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google uses PREF to get statistics on how you use YouTube videos on our website.
Expiry date: after 8 months

Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track the GPS location.
Expiry date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose: This cookie tries to estimate the bandwidth of the user on our website (with built-in YouTube video).
Expiry date: after 8 months

Other cookies that are set when you are logged in with your YouTube account:

Name: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7311137588-
Purpose: This cookie is used to create a profile about your interests. The data is used for personalized advertisements.
Expiry date: after 2 years

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose: The cookie stores the status of a user’s consent to the use of various Google services. CONSENT also serves as security to check users and protect user data from unauthorized attacks.
Expiry date: after 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile about your interests. This data helps to display personalized advertising.
Expiry date: after 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL…
Purpose: This cookie stores information about your login data.
Expiry date: after 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by clearly identifying your browser and device. It is used to create a profile about your interests.
Expiry date: after 2 years

Name: SID
Value: oQfNKjAsI311137588-
Purpose: This cookie stores your Google Account ID and your last login time in digitally signed and encrypted form.
Expiry date: after 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our website.
Expiry date: after 3 months

How long and where is the data stored?

The data that YouTube receives and processes from you is stored on the Google servers. Most of these servers are located in America. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can see exactly where the Google data centers are located. Your data is distributed on the servers. This means that the data can be called up more quickly and is better protected against manipulation.

Google stores the data collected for different lengths of time. You can delete some data at any time, others are automatically deleted after a limited time and others are stored by Google for a long time. Some data (such as items from „My activity“, photos or documents, products) that are saved in your Google account will be saved until you delete them. Even if you’re not signed in to a Google Account, you can still delete some data associated with your device, browser, or app.

How can I delete my data or prevent data storage?

Basically, you can delete data in the Google account manually. With the automatic deletion of location and activity data introduced in 2019, information is saved depending on your decision – either 3 or 18 months and then deleted.

Regardless of whether you have a Google account or not, you can configure your browser so that cookies are deleted or deactivated by Google. Depending on the browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. So you can decide for each individual cookie whether you allow it or not. Since YouTube is a subsidiary of Google, there is a common data protection declaration. If you want to learn more about the handling of your data, we recommend the data protection declaration at https://policies.google.com/privacy?hl=de.

YouTube Subscribe Button Privacy Policy

We have integrated the YouTube subscribe button on our website. You can usually recognize the button by the classic YouTube logo. The logo shows the words „Subscribe“ or „YouTube“ against a red background in white letters and to the left of it the white „Play symbol“. The button can also be displayed in a different design.

Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in „Subscribe button“ you can subscribe to our channel directly from our website and do not have to go to the YouTube website. We want to make your access to our comprehensive content as easy as possible. Please note that YouTube can save and process your data.

If you see a built-in subscription button on our page, YouTube – according to Google – sets at least one cookie. This cookie stores your IP address and our URL. YouTube can also find out information about your browser, your approximate location and your default language. The following four cookies were set in our test without being logged in to YouTube:

Name: YSC
Value: b9-CV6ojI5311137588Y
Purpose: This cookie registers a unique ID to store statistics of the video viewed.
Expiration date: after the session ends

Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google uses PREF to get statistics on how you use YouTube videos on our website.
Expiry date: after 8 months

Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track the GPS location.
Expiry date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 31113758895Chz8bagyU
Purpose: This cookie tries to estimate the bandwidth of the user on our website (with built-in YouTube video).
Expiry date: after 8 months

Note: These cookies have been set after a test and cannot claim to be complete.

If you are logged into your YouTube account, YouTube can save many of your actions / interactions on our website with the help of cookies and assign them to your YouTube account. This gives YouTube, for example, information on how long you have been browsing our website, which browser type you use, which screen resolution you prefer or which actions you take.

YouTube uses this data on the one hand to improve its own services and offers, on the other hand to provide analyzes and statistics for advertisers (who use Google Ads).

Twitter privacy policy

We have incorporated Twitter functions on our website. These are, for example, embedded tweets, timelines, buttons or hashtags. Twitter is a short message service and social media platform from Twitter Inc., One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland.

To our knowledge, in the European Economic Area and Switzerland, simply integrating the Twitter function does not transfer any personal data or data about your web activities to Twitter. Only when you interact with the Twitter functions, such as clicking a button, can data be sent to Twitter, saved and processed there. We have no influence on this data processing and are not responsible. As part of this data protection declaration, we want to give you an overview of what data Twitter stores, what Twitter does with this data and how you can largely protect yourself from data transmission.

What is Twitter?

For some, Twitter is a news service, for others, a social media platform, and for others, it’s a microblogging service. All of these terms are justified and mean more or less the same thing.

Both private individuals and companies use Twitter to communicate with interested people via short messages. Twitter only allows 280 characters per message. These messages are called „tweets“. In contrast to Facebook, for example, the service does not focus on the expansion of a network for “friends”, but wants to be understood as a worldwide and open news platform. On Twitter you can also have an anonymous account and tweets can be deleted on the one hand by the company and on the other hand by the users themselves.

Why do we use Twitter on our website?

Like many other websites and companies, we try to offer our services through various channels and communicate with our customers. Twitter in particular has grown dear to us as a useful “small” news service. Again and again we tweet or retweet exciting, funny or interesting content. We understand that you cannot follow every channel separately. After all, you have something else to do. That is why we have also integrated Twitter functions on our website. You can experience our Twitter activity „on site“ or come to our Twitter page via a direct link. By integrating, we want to strengthen our service and user-friendliness on our website.

What data does Twitter store?

You will find the built-in Twitter functions on some of our subpages. If you interact with the Twitter content, such as clicking a button, Twitter can collect and save data. Even if you don’t have a Twitter account yourself. Twitter calls this data “log data”. This includes demographic data, browser cookie IDs, the ID of your smartphone, hashed email addresses, and information about which pages you have visited on Twitter and what actions you have taken. Of course, Twitter stores more data if you have a Twitter account and are logged in. This storage usually takes place via cookies. Cookies are small text files that are usually set in your browser and transmit various information to Twitter.

We are now showing you which cookies are set if you are not logged in to Twitter but visit a website with built-in Twitter functions. Please consider this list as an example. We cannot guarantee completeness here, since the choice of cookies always changes and depends on your individual actions with the Twitter content.

These cookies were used in our test:

Name: personalization_id
Value: “v1_cSJIsogU51SeE311137588”
Purpose: This cookie stores information about how you use the website and about which advertisements you may have come to Twitter for.
Expiry date: after 2 years

Name: lang
Value: de
Purpose: This cookie saves your default or preferred language.
Expiration date: after the session ends

Name: guest_id
Value: 311137588v1%3A157132626
Purpose: This cookie is set to identify you as a guest.
Expiry date: after 2 years

Name: fm
Value: 0
Purpose: Unfortunately we could not find out the intended use of this cookie.
Expiration date: after the session ends

Name: external_referer
Value: 3111375882beTA0sf5lkMrlGt
Purpose: This cookie collects anonymous data, such as how often you visit Twitter and how long you visit Twitter.
Expiry date: After 6 days

Name: eu_cn
Value: 1
Purpose: This cookie stores user activity and is used for various Twitter advertising purposes.
Expiration date: After one year

Name: ct0
Value: c1179f07163a365d2ed7aad84c99d966
Purpose: Unfortunately we have not found any information about this cookie.
Expiry date: after 6 hours

Name: _twitter_sess
Value: 53D%253D–dd0248311137588-
Purpose: With this cookie you can use functions within the Twitter website.
Expiration date: after the session ends

Note: Twitter also works with third parties. That is why we recognized the three Google Analytics cookies _ga, _gat, _gid in our test.

Twitter uses the data collected on the one hand to better understand user behavior and thus improve your own services and promotional offers, on the other hand the data also serve internal security measures.

How long and where is the data stored?

If Twitter collects data from other websites, it will be deleted, summarized or otherwise covered after a maximum of 30 days. The Twitter servers are located at various server centers in the United States. Accordingly, it can be assumed that the data collected will be collected and stored in America. After our research, we could not clearly determine whether Twitter also has its own servers in Europe. In principle, Twitter can save the data collected until it is no longer useful to the company, until you delete the data or there is a statutory deletion period.

How can I delete my data or prevent data storage?

Twitter repeatedly emphasizes in your data protection guidelines that it does not save data from external website visits if you or your browser are located in the European Economic Area or in Switzerland. However, if you interact directly with Twitter, Twitter will of course also store data about you.

If you have a Twitter account, you can manage your data by clicking on „More“ under the „Profile“ button. Then click on „Settings and data protection“. Here you can manage data processing individually.

If you do not have a Twitter account, you can go to twitter.com and then click on „Customization“. You can manage the data you have collected under the item „Individualization and data“.

Most of the data, as mentioned above, is stored via cookies and you can manage, deactivate or delete them in your browser. Please note that you can only „edit“ the cookies in the browser of your choice. This means that if you use a different browser in the future, you will have to manage your cookies again according to your wishes. Here are the instructions for managing cookies in the most popular browsers.

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

You can also manage your browser so that you are informed about each individual cookie. Then you can always individually decide whether you allow a cookie or not. Twitter also uses the data for personalized advertising inside and outside of Twitter. You can switch off personalized advertising in the settings under „Individualization and data“. If you use Twitter on a browser, you can deactivate personalized advertising at http://optout.aboutads.info/?c=2&lang=EN.

Twitter is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures correct data transmission between the USA and the European Union. You can find out more at https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO.

We hope we have given you a basic overview of data processing by Twitter. We do not receive any data from Twitter and are not responsible for what Twitter does with your data. If you have any further questions on this topic, we recommend the Twitter data protection declaration at https://twitter.com/de/privacy.

Pinterest privacy policy

We use buttons and widgets from the Pinterest social media network, Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA on our website.

By calling up pages that use such functions, data (IP address, browser data, date and time, cookies) are transmitted to Pinterest, stored and evaluated.

The privacy policy, what information Pinterest collects and how you use it can be found on https://policy.pinterest.com/de/privacy-policy.

SoundCloud privacy policy

We use functions of the social media network SoundCloud from SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany on our website. By using the SoundCloud functions such as playing music, data (IP address, browser data, date and time, cookies) are transmitted to SoundCloud, stored and evaluated. If you have a SoundCloud account and are logged in, this data will be assigned to your personal account and the data stored in it. The privacy policy, what information SoundCloud collects and how you use it can be found at https://soundcloud.com/pages/privacy.

ShareThis privacy policy

We use functions of ShareThis from ShareThis (4005 Miranda Ave, Suite 100, Palo Alto, 94304 California, USA) on this website to enable visitors to share the content of this website.

ShareThis services

By using the social plugins from ShareThis, visitors are able to share the content of this website in various social networks such as Facebook, Twitter, Google+ and many more.

What data does ShareThis process?

If visitors share content with ShareThis in services where they have an account and are logged in, the visit and sharing can be assigned to the user.
ShareThis uses cookies, pixel tags, HTTP headers and browser identifiers to collect information about visitor behavior and shares this information with third parties after pseudonymization.
Here is a list of the data that may be processed:

  • Unique ID of a cookie placed in the web browser
  • General click behavior
  • Addresses of the websites visited
  • Search queries through which a visitor came to the ShareThis page
  • Navigation from website to website if expired via ShareThis services
  • Time spent on a website
  • Which elements have been clicked or highlighted
  • The IP address of the computer or mobile device
  • Mobile advertising IDs (Apple IDFA or Google AAID)
  • Information contained in HTTP headers or other transmission protocols used
  • Which program on the computer (browser) or which operating system was used (iOS)

ShareThis cookies

ShareThis uses cookies, which we list below as an example. You can find more about ShareThis cookies at https://www.sharethis.com/privacy/.

  • __unam
    • Expiry time: 9 months
    • Usage: Counts clicks and shares on a website
    • Exemplary value: 8961a7f179d1d017ac27lw87qq69V69311137588

ShareThis shares data with third parties

ShareThis shares collected information with third parties after pseudonymization.

Storage time at ShareThis

ShareThis stores collected data for a period of up to 14 months from the date of data collection. ShareThis cookies expire 13 months after the last update.

ShareThis opt-out

If you no longer want to see advertising based on data collected by ShareThis, you can use the opt out button at https://www.sharethis.com/privacy/. An opt-out cookie is set, which you must not delete in order to keep this setting.

You can also set your preferences for usage-based online advertising via http://www.youronlinechoices.com/de/ in preference management.

If you would like to know more about the processing of your data by ShareThis, you can find all information at https://www.sharethis.com/privacy/.

AddThis privacy policy

We use functions of AddThis from Oracle America, Inc. (500 Oracle Parkway, Redwood Shores, CA 94065, USA) on this website to enable visitors to share the content of this website.

AddThis services

By using the AddThis buttons (see http://www.addthis.com/get/share/de/) from AddThis, visitors are able to view the content of this website in various social networks such as Facebook, Twitter, Pinterest, Google+ and many more to share.

What data does AddThis process?

If visitors share content with AddThis in services where they have an account and are logged in, the visit and sharing can be assigned to the user.
AddThis uses cookies, pixel tags, HTTP headers and browser identifiers to collect information about visitor behavior and shares this information with third parties after pseudonymization.
Here is an example listing of the possibly processed data:

  • Unique ID of a cookie placed in the web browser
  • Address of the website visited
  • Time of the website visit
  • Search queries through which a visitor came to the AddThis page
  • Time spent on a website
  • The IP address of the computer or mobile device
  • Mobile advertising IDs (Apple IDFA or Google AAID)
  • Information contained in HTTP headers or other transmission protocols used
  • Which program on the computer (browser) or which operating system was used (iOS)

AddThis cookies

AddThis uses cookies, which we list below as examples and extracts. You can find out more about AddThis cookies at http://www.addthis.com/privacy/privacy-policy.

  • bt2
    • Expiry time: 255 days
    • Use: Used to record parts of the website visited to recommend other parts of the website
    • Exemplary value: 8961a7f179d87qq69V69311137588
  • bku
    • Expiry time: 179 days
    • Usage: Registers anonymized user data such as IP address, geographic location, websites visited and which advertisements the user clicked on in order to optimize the display based on the user movement on websites that use the same advertising network
    • Exemplary value: ra/99nTmYN+fZWX7311137588

Disclosure of data to third parties by AddThis

AddThis shares the information it collects with third parties – for details, see http://www.addthis.com/privacy/privacy-policy#section5.

Storage time at AddThis

AddThis keeps collected data for a period of up to 13 months from the date of data collection.

AddThis opt-out

If you no longer want to see advertisements based on data collected by AddThis, you can use the opt out button at http://www.addthis.com/privacy/opt-out. An opt-out cookie is set, which you must not delete in order to keep this setting.

You can also set your preferences for usage-based online advertising via http://www.youronlinechoices.com/de/ in preference management.

If you would like to know more about the processing of your data by AddThis, you can find all information at http://www.addthis.com/privacy/privacy-policy.

Google reCAPTCHA data protection declaration

Our primary goal is that our website is as safe and secure as possible for you and for us. To ensure this, we use Google reCAPTCHA from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA). With reCAPTCHA we can determine whether you are really a flesh and blood person and not a robot or other spam software. We understand spam to mean any electronically undesirable information that we receive without being asked. With the classic CAPTCHAS, you usually had to solve text or picture puzzles to check. With reCAPTCHA from Google, we usually don’t have to bother you with such puzzles. In most cases it is sufficient to simply tick the box and confirm that you are not a bot. With the new Invisible reCAPTCHA version you don’t even have to tick the box. You can find out exactly how this works and, above all, what data is used for this in the course of this data protection declaration.

The legal basis for use is Article 6 (1) f (lawfulness of processing), because there is a legitimate interest in protecting this website from bots and spam software.

What is reCAPTCHA?

reCAPTCHA is a free captcha service from Google that protects websites from spam software and misuse by non-human visitors. This service is most commonly used when filling out forms on the Internet. A captcha service is an automatic Turing test that is designed to ensure that an action on the Internet is done by a person, not a bot. In the classic Turing test (named after the computer scientist Alan Turing), a person ascertains the distinction between bot and person. At Captchas, this is also done by the computer or a software program. Classic captchas work with small tasks that are easy to solve for humans, but have considerable difficulties for machines. With reCAPTCHA, you no longer have to actively solve puzzles. The tool uses modern risk techniques to distinguish people from bots. Here you only have to tick the text field „I am not a robot“ or with Invisible reCAPTCHA even this is no longer necessary. At reCAPTCHA, a JavaScript element is integrated into the source text and then the tool runs in the background and analyzes your user behavior. The software calculates a so-called captcha score from these user actions. Google uses this score to calculate the likelihood that you are human before entering the captcha. ReCAPTCHA or Captchas in general are always used when bots could manipulate or misuse certain actions (e.g. registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We only want to welcome flesh-and-blood people on our side. Bots or spam software of all kinds can safely stay at home. That is why we do everything we can to protect ourselves and to offer you the best possible user-friendliness. For this reason, we use Google reCAPTCHA from Google. So we can be pretty sure that we will remain a „bot-free“ website. By using reCAPTCHA, data is transmitted to Google, which Google uses to determine whether you really are human. reCAPTCHA thus serves the security of our website and subsequently also your security. For example, without reCAPTCHA it could happen that a bot registers as many e-mail addresses as possible when registering, in order to subsequently „spam“ forums or blogs with unwanted advertising content. With reCAPTCHA we can avoid such bot attacks.

What data does reCAPTCHA store?

ReCAPTCHA collects personal data from users to determine whether the actions on our website really come from people. So the IP address and other data that Google needs for the reCAPTCHA service can be sent to Google. Within the member states of the EU or other contracting states of the Agreement on the European Economic Area, IP addresses are almost always shortened before the data ends up on a server in the USA. The IP address will not be combined with other Google data unless you are logged in with your Google account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube, Gmail, etc.) have already been placed on your browser. Then reCAPTCHA sets an additional cookie in your browser and takes a snapshot of your browser window.

The following list of collected browser and user data is not exhaustive. Rather, they are examples of data that we understand to be processed by Google.

  • Referrer URL (the address of the page the visitor comes from)
  • IP address (e.g. 256.123.123.1)
  • Information about the operating system (the software that enables your computer to operate. Known
  • operating systems are Windows, Mac OS X or Linux)
  • Cookies (small text files that save data in your browser)
  • Mouse and keyboard behavior (every action you take with the mouse or keyboard is saved)
  • Date and language settings (which language or which date you have preset on your PC is saved)
  • All Javascript objects (JavaScript is a programming language that allows websites to adapt to the user.
  • JavaScript objects can collect all possible data under one name)
  • Screen resolution (shows how many pixels the image display consists of)

It is undisputed that Google uses and analyzes this data even before you click on the checkmark „I am not a robot“. With the Invisible reCAPTCHA version, there is even no ticking and the entire recognition process runs in the background. How much and what data Google stores is not known from Google in detail.

The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version from Google at https://www.google.com/recaptcha/api2/demo. All of these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version:

Name: IDE
Expiry time: after one year
Use: This cookie is set by DoubleClick (also belongs to Google) in order to register and report a user’s actions on the website in dealing with advertisements. In this way, the advertising effectiveness can be measured and appropriate optimization measures can be taken. IDE is saved in browsers under the domain doubleclick.net.
Example value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-311137588

Name: 1P_JAR
Expiry time: after one month
Use: This cookie collects website usage statistics and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to display relevant advertisements to users. Furthermore, the cookie can prevent a user from seeing the same ad more than once.
Example value: 2019-5-14-12

Name: ANID
Expiry time: after 9 months
Use: We were unable to find out much information about this cookie. In Google’s data protection declaration, the cookie is used in connection with „advertising cookies“ such as B. “DSID”, “FLC”, “AID”, “TAID” mentioned. ANID is stored under the domain google.com.
Example value: U7j1v3dZa3111375880xgZFmiqWppRWKOr

Name: CONSENT
Expiry time: after 19 years
Use: The cookie stores the status of a user’s consent to the use of various Google services. CONSENT also serves as security to check users, prevent fraudulent login information and protect user data from unauthorized attacks.
Example value: YES+AT.de+20150628-20-0

Name: NID
Expiry time: after 6 months
Use: NID is used by Google to adapt advertisements to your Google search. With the help of cookies, Google “remembers” your most frequently entered search queries or your previous interaction with advertisements. So you always get tailor-made advertisements. The cookie contains a unique ID that Google uses to collect the user’s personal settings for advertising purposes.
Example value: 0WmuWqy311137588zILzqV_nmt3sDXwPeM5Q

Name: DV
Expiry time: after 10 minutes
Use: As soon as you have checked the „I am not a robot“ check mark, this cookie is set. The cookie is used by Google Analytics for personalized advertising. DV collects information in anonymous form and is also used to make user distinctions.
Example value: gEAABBCjJMXcI0dSAAAANbqc311137588

Note: This list cannot claim to be complete, as experience has shown that Google constantly changes the choice of cookies.

How long and where is the data stored?

By inserting reCAPTCHA, data is transferred from you to the Google server. Where exactly this data is stored is not clearly shown by Google, even after repeated requests. Without having received confirmation from Google, it can be assumed that data such as mouse interaction, length of stay on the website or language settings on the European or American Google- Servers are saved. The IP address that your browser transmits to Google is generally not merged with other Google data from other Google services. However, if you are logged into your Google account while using the reCAPTCHA plug-in, the data will be merged. The different data protection regulations of Google apply.

How can I delete my data or prevent data storage?

If you want no data about you and your behavior to be transmitted to Google, you must log out of Google completely and delete all Google cookies before visiting our website or using the reCAPTCHA software. Basically, the data is automatically transmitted to Google as soon as you visit our website. To delete this data again, you must contact Google Support at https://support.google.com/?hl=de&tid=311137588.

If you use our website, you agree that Google LLC and its representatives automatically collect, edit and use data.

You can find out more about reCAPTCHA on Google’s web developer page at https://developers.google.com/recaptcha/. Google goes into the technical development of reCAPTCHA in more detail here, but you won’t find any precise information about data storage and data protection-related issues there either. A good overview of the basic use of data by Google can be found in the in-house data protection declaration at https://www.google.com/intl/de/policies/privacy/.